Überblick über den Studiengang
Studienverlauf
The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Term 1:
- Managing Digital Business
- Digital Business Finance
- Digital Marketing Strategies
- Digital Technologies and Change Management
- Legal Aspects in Digital Business
Term 2:
- Digital Business Design
- Customer Relationship Management
- Innovation and Leadership
- Social Media & Web Analytics
- Mobile Strategy
Term 3:
- Global E-Commerce Trends
- The Digital Economy Ecosystem
- Crafting the Digital Business Model
- Entrepreneurship and Start-ups
- Online Reputation Management
Zugangsvoraussetzungen & Studiengebühren
Admission Requirements:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
Tuition & Fees:
Master's degree program Barcelona:
- Application fee: 200€
- Advanced tuition payment: 3.000€
- Tuition per term (three terms): 3.600€
- Dissertation fee: 600€
Master's degree program Online:
- Application fee: 200€
- Advanced tuition payment: 3.000€
- Tuition per term (three terms): 2.950€
- Dissertation fee: 600€
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