EU Business School

Digital Business

Abschluss Master
Dauer 1 Jahr
Art Vollzeit

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today. This program is available on Barcelona campus.

Students completing this master pursue careers in:

Digital Management
E-Commerce
Innovation Management

Überblick über den Studiengang

Studienverlauf

The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Term 1:

Managing Digital Business
Digital Business Finance
Digital Marketing Strategies
Digital Technologies and Change Management
Legal Aspects in Digital Business

Term 2:

Digital Business Design
Customer Relationship Management
Innovation and Leadership
Social Media & Web Analytics
Mobile Strategy

Term 3:

Global E-Commerce Trends
The Digital Economy Ecosystem
Crafting the Digital Business Model
Entrepreneurship and Start-ups
Online Reputation Management

Zugangsvoraussetzungen & Studiengebühren

Admission Requirements:

1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Tuition & Fees:

Master's degree program Barcelona:

Application fee: 200€
Advanced tuition payment: 3.000€
Tuition per term (three terms): 3.600€
Dissertation fee: 600€

Master's degree program Online:

Application fee: 200€
Advanced tuition payment: 3.000€
Tuition per term (three terms): 2.950€
Dissertation fee: 600€

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